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 TUMI - QUALITY CONTROL SS2024 - GLOBAL CAMPAIGN










Global campaign for luxury travel brand TUMI, focusing on underlining durable quality. Every suitcase is tested, pushed, and proven before it begins its journey. Inside the TUMI lab, durability isn’t assumed it’s engineered, challenged, and perfected through relentless testing designed to simulate the demands of real travel.











From impact to endurance, every detail is pushed to its limits to ensure it’s ready for wherever the world takes you.
Because true quality isn’t just built, it’s proven.





 




CREDITS  

Directed, Designed and Produced by NEWNEWNEW STUDIO
Client: LaMer
Creative Director: Pablo Limon
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez
3D Design & Animation: Borja Alegre, Nacho Velasco & Ivan Antón
Houdini Artist: Santiago Jimenez
Compositing: Jose Sáez & Yu Nishizuka
Edit: Joaquín Gomez Selva










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