The Challenge
Capture the bold identity of a fragrance through movement, texture, and fluid energy, without relying on traditional perfume tropes. The goal was to elevate a single object into something cinematic, tactile, and immersive.
Our ApproachWe built a visual language around contrast: solid vs. liquid, stillness vs. explosion, elegance vs. impact. Using precision 3D and advanced fluid simulations, we transformed the bottle into the protagonist of a sensorial storm. Every frame is built to seduce the eye.
Our ApproachWe built a visual language around contrast: solid vs. liquid, stillness vs. explosion, elegance vs. impact. Using precision 3D and advanced fluid simulations, we transformed the bottle into the protagonist of a sensorial storm. Every frame is built to seduce the eye.
The ExecutionFrom sculpted reflections to refracted droplets, we explored water as both material and metaphor. The bottle emerges, collides, and reforms through dynamic simulations, choreographed in slow motion and lit with emotional nuance. Crafted with meticulous control, each scene balances clarity and chaos.
The Result The final film is a study in visual intensity and material sophistication. It turns the simple gesture of a bottle in motion into a full sensory moment, rich, cinematic, and precise. A piece that lives beyond product, delivering an experience.
The Result The final film is a study in visual intensity and material sophistication. It turns the simple gesture of a bottle in motion into a full sensory moment, rich, cinematic, and precise. A piece that lives beyond product, delivering an experience.
CREDITS
Directed, Designed and Produced by NEWNEWNEW STUDIO
Client: FLOS
Creative Director: Pablo Limón & Jose Sáez
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez
3D Design & Animation: Alex Baqué, Pablo Beltran, Ivan Antón & Teresa Rofer
Houdini Artist: Luis Martin
Compositing: Alberto de Miguel
Edit: Alberto de Miguel
Client: FLOS
Creative Director: Pablo Limón & Jose Sáez
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez
3D Design & Animation: Alex Baqué, Pablo Beltran, Ivan Antón & Teresa Rofer
Houdini Artist: Luis Martin
Compositing: Alberto de Miguel
Edit: Alberto de Miguel