POLO EST. 67  HOLIDAY RALPH LAUREN - 2024 - EAU DE TOILETTE









For the global launch of POLO 67, we were tasked with reimagining the classic Ralph Lauren spirit through a modern, cinematic lens.

Inspired by the purity of water and the power of light, we developed a visual language that feels fresh, bold, and unmistakably premium.

The fragrance bottle was transformed into a sculptural object, floating in an infinite space that blends fluidity and elegance.














This project combined high-end CGI with photorealistic simulation to create a world where the bottle interacts with liquid, light, and reflections in mesmerizing ways.

The result is a striking visual narrative that honors Ralph Lauren's heritage while introducing POLO 67 as a modern icon for the new generation.










 














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