Inspired by the purity of water and the power of light, we developed a visual language that feels fresh, bold, and unmistakably premium.
The fragrance bottle was transformed into a sculptural object, floating in an infinite space that blends fluidity and elegance.
This project combined high-end CGI with photorealistic simulation to create a world where the bottle interacts with liquid, light, and reflections in mesmerizing ways.
The result is a striking visual narrative that honors Ralph Lauren's heritage while introducing POLO 67 as a modern icon for the new generation.
The result is a striking visual narrative that honors Ralph Lauren's heritage while introducing POLO 67 as a modern icon for the new generation.
CREDITS
Directed, Designed and Produced by NEWNEWNEW STUDIO
Client: FLOS
Creative Director: Pablo Limón & Jose Sáez
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez
3D Design & Animation: Alex Baqué, Pablo Beltran, Ivan Antón & Teresa Rofer
Houdini Artist: Luis Martin
Compositing: Alberto de Miguel
Edit: Alberto de Miguel
Client: FLOS
Creative Director: Pablo Limón & Jose Sáez
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez
3D Design & Animation: Alex Baqué, Pablo Beltran, Ivan Antón & Teresa Rofer
Houdini Artist: Luis Martin
Compositing: Alberto de Miguel
Edit: Alberto de Miguel