The Challenge
La Mer approached us to bring their iconic holiday gifting campaign to life through a world that felt magical, luxurious, and playful, all without losing the unmistakable La Mer elegance. The goal: create a universe where the product and the experience become inseparable.
Our Approach We imagined an entire miniature world inspired by the craftsmanship and beauty behind La Mer. Playful bellboys, endless gift boxes, and an elaborate gift factory all came together through carefully crafted CGI, blending charm with precision.
Our Approach We imagined an entire miniature world inspired by the craftsmanship and beauty behind La Mer. Playful bellboys, endless gift boxes, and an elaborate gift factory all came together through carefully crafted CGI, blending charm with precision.
The ExecutionFrom detailed character design to cinematic environments, every element was designed in-house to ensure a cohesive, high-end visual story. We combined hyper-polished 3D modeling with rich textures and elegant lighting, building a whimsical yet refined narrative.
The ResultThe final film and visuals transport viewers into La Mer's holiday universe, a place where gifting feels like an art form. Playful, premium, and meticulously crafted, the campaign elevated the brand’s seasonal story across digital and retail platforms.
The ResultThe final film and visuals transport viewers into La Mer's holiday universe, a place where gifting feels like an art form. Playful, premium, and meticulously crafted, the campaign elevated the brand’s seasonal story across digital and retail platforms.
By controlling every aspect—from materiality to lighting—we ensured La Mer’s timeless codes remained at the center of the narrative.
A reminder that in the right universe, even the smallest details speak volumes.
CREDITS
Directed, Designed and Produced by NEWNEWNEW STUDIO
Client: FLOS
Creative Director: Pablo Limón & Jose Sáez
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez
3D Design & Animation: Alex Baqué, Pablo Beltran, Ivan Antón & Teresa Rofer
Houdini Artist: Luis Martin
Compositing: Alberto de Miguel
Edit: Alberto de Miguel
Client: FLOS
Creative Director: Pablo Limón & Jose Sáez
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez
3D Design & Animation: Alex Baqué, Pablo Beltran, Ivan Antón & Teresa Rofer
Houdini Artist: Luis Martin
Compositing: Alberto de Miguel
Edit: Alberto de Miguel