Our approach focused on purity, precision, and material tactility, stripping away the noise to let design, form and finish speak for themselves.
Through minimal yet impactful CGI, each product was showcased in its truest essence, highlighting the timeless, architectural spirit at the heart of the Van Duysen collection.
CREDITS
Directed, Designed and Produced by NEWNEWNEW STUDIO
Client: FLOS
Creative Director: Pablo Limón & Jose Sáez
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez & Alex Baqué
3D Design & Animation: Luis Vega & Alex Baqué
Compositing: Yu Nishizuka
Edit: Alberto de Miguel
Client: FLOS
Creative Director: Pablo Limón & Jose Sáez
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez & Alex Baqué
3D Design & Animation: Luis Vega & Alex Baqué
Compositing: Yu Nishizuka
Edit: Alberto de Miguel