The project includes CGI stills and animations created for social media and the first issue of FLOS Experiences magazine.
Inspired by organic shapes, soft light and natural landscapes, the imagery highlights the brand’s iconic designs in surreal, dreamlike environments, a subtle dialogue between innovation, nature and everyday life.
CREDITS
Directed, Designed and Produced by NEWNEWNEW STUDIO
Client: FLOS
Creative Director: Jose Sáez & Pablo Limón
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez
3D Design & Animation: Pablo Beltran & Jose Sáez
Compositing: Jose Sáez
Client: FLOS
Creative Director: Jose Sáez & Pablo Limón
Senior Producer: Alberto Jimenez
Art Director: Jose Sáez
3D Design & Animation: Pablo Beltran & Jose Sáez
Compositing: Jose Sáez