TUMI - Quality Control

Global campaign for luxury travel brand TUMI, focusing on underlining durable quality. Every suitcase is tested, pushed, and proven before it begins its journey.

Inside the TUMI lab, durability isn’t assumed it’s engineered, challenged, and perfected through relentless testing designed to simulate the demands of real travel.
From impact to endurance, every detail is pushed to its limits to ensure it’s ready for wherever the world takes you.

Because true quality isn’t just built, it’s proven.

ZENITH X FELIPE PANTONE

ZENITH and Felipe Pantone join forces in a campaign where Swiss precision meets digital-age energy. This limited-edition timepiece becomes a canvas for motion, light, and chromatic distortion.

Our challenge was to bring this bold collaboration to life through a series of visuals that felt both technically refined and artistically disruptive. The result: watches transformed into kinetic sculptures. This is time, reimagined.

ADERERROR 

For the openings of ADERERROR’s Tokyo and Shanghai spaces, we created two surreal interventions that translate location into atmosphere. Each film introduces a singular creature moving through space (subtle, strange, and intentional) leaving behind a quiet but unmistakable mark.

In Tokyo, a translucent slug glides across fogged glass, tracing the brand’s name in condensation.
In Shanghai, a Dalmatian defies gravity before landing within a bamboo forest, merging absurdity with local symbolism.

Together, the pieces explore presence embodying ADERERROR’s playful manipulation of reality across cultures and contexts.

LOEWE


For LOEWE, we created a high-end digital film to introduce the Flower Doll charm, a playful object reimagined as a sculptural icon. Suspended between innocence and sophistication, the charm becomes more than an accessory: it transforms into a character, a presence, a jewel in motion.

Through hyper-refined CGI and controlled composition, we elevated materiality to the forefront. Polished metals, lacquered petals, and faceted stones were treated with obsessive precision, allowing light and reflection to sculpt every surface. The camera moves with intention, intimate yet monumental, framing the charm as both delicate and powerful.

GLOSSIER


For Glossier’s NYC store, we reimagined retail as spectacle through a single cinematic intervention. Cloud Paint blushes broke scale and disrupted the calm architecture of the space, transforming an iconic everyday product into something monumental. The contrast between Glossier’s soft, minimal interiors and the oversized, hyper-real presence of the blush created tension, humor, and instant visual impact.

Fully CGI-driven yet seamlessly integrated into the real store environment, the film blurred the line between documentation and fabrication.

FLOS


For Flos at Euroluce, we crafted a visual narrative that framed light not only as function, but as atmosphere.

Working with controlled compositions and spatial clarity, we emphasized the dialogue between shadow and glow, object and environment. Each piece was presented as an architectural gesture, suspended between minimalism and emotion.

The films were showcased as large, scale physical projections within the Euroluce exhibition space, extending the digital work into a tangible environment.

TOD’S MASTER OF DESIGN
Tod's approached us to translate their NoCode collection into a visual language that captured both precision and material innovation. The goal was to elevate the design story beyond footwear, distilling the essence of craftsmanship, technology, and function into a clean, graphic campaign. The challenge lay in finding a visual balance between technical detail and understated luxury.

We created a modular visual system that moves between product, material, and engineered abstraction. Inspired by industrial design and sound equipment aesthetics, we developed a controlled environment where textures, surfaces, and forms could speak for themselves. Every detail was treated as design, from the weave of the fabrics to the sole geometry.

MARGIELA MM6 EYEWEAR

For MM6 Maison Margiela eyewear the campaign is conceived as a stripped-back visual system across print, social, and digital platforms, aligned with the Maison’s codes and tone.

Product, face, and frame are treated as a single construct. Through deliberate casting, minimalistic styling, and a graphic language that embraces deconstruction, the eyewear shifts from object to proposition. The images operate in tension: restrained yet assertive, clear yet slightly unstable.

H&M SoftMove
H&M Move invited us to spotlight the invisible engine behind their activewear: innovative garment technology built to enhance everyday motion.

Moving beyond the typical sportswear narrative, we focused on the functionality embedded in fabric, stretch, breathability, support, and gave it visual form. Our aim was to bring the how to the forefront, transforming materials and technical features into dynamic visuals.

The campaign positions H&M Move not just as a fashion brand, but as a movement-enabler. Built for real people in real life, these pieces do more than look good, they perform. This was motion, visualized.

RSF

For RETROSUPERFUTURE, we built on the brand’s creative language with a visual direction that feels contemporary, confident, and true. Starting from the bold geometry of the frames, we developed a clear visual narrative where product, face, and composition work together as a single system.

Through precise styling, controlled settings, and a strong graphic approach, the eyewear moves beyond being an accessory and becomes a statement. Each image balances simplicity with attitude, clarity with a touch of tension—reflecting RETROSUPERFUTURE’s DNA: forward-looking, culturally aware, and unapologetically defined.

RALPH LAUREN POLO 67

The challenge was to capture the bold identity of a fragrance through movement, texture, and fluid energy. The goal was to elevate a single object into something cinematic, tactile, and immersive. 

We built a visual language around contrast: solid vs. liquid, stillness vs. explosion, elegance vs. impact. Using precision 3D and advanced fluid simulations, we transformed the bottle into the protagonist of a sensorial storm.

ZARA X WWF EARTH HOUR 25



For Zara Earth Hour 2025, we created a visual statement rooted in pause, presence, and planetary awareness. Instead of spectacle, we embraced stillness, reframing darkness not as absence, but as space for reflection. The project focused on the quiet power of nature when artificial noise fades, inviting audiences to reconnect with what sustains us.

Through atmospheric visuals and restrained composition, we built a narrative that felt contemplative yet urgent. The result was a emotionally resonant piece that aligned with Earth Hour’s global message: sometimes the most powerful gesture is simply to turn off, and pay attention.

TAG HEUER
Tag Heuer approached us to reveal two new eyewear models: MINI VINGT and JACK HEUER. The creative challenge was to deliver a unified visual language while highlighting the distinct identity of each. One design created from the speed and tech of Formula 1, the second rooted in design heritage. Each model required its own story, tone, and rhythm.


We treated each model as a separate cinematic universe. MINI VINGT was imagined with a high-velocity aesthetic, a tribute to racing culture and engineered elegance. For JACK HEUER, we leaned into timeless design codes, blending precision and nostalgia with a modern edge. The duality between heritage and innovation guided our narrative and design logic throughout.

MAISON RAKSHA

Maison Raksha approached us to develop a set of highly detailed visuals that would elevate their Autumn/Winter 2023 drop. The brief called for luxury with a playful edge, a world where bold jewelry could shine with hyperrealistic intensity while remaining culturally relevant and digitally sharp.

We envisioned a series of visual pills that blur the line between fashion editorial and digital craftsmanship. Each asset was conceived to spotlight the intricate beauty of Maison Raksha’s designs, embedding their identity into a heightened digital universe filled with texture, attitude, and irreverence.

TIMBERLAND GENERATION BOAT


For Timberland’s Generation Boat, we developed a global campaign celebrating the legacy of the iconic Boat Shoe and the communities that have shaped its story over time. The project brought together a multi-generational and multi-ethnic cast of creatives and professionals, individuals united by movement, evolution, and personal craft.

Blending film photography, digital live footage, and CGI, we constructed a layered visual language that reflected both heritage and progression. The Boat Shoe became a connective symbol, linking past and present, tradition and reinvention.

Each portrait and moving image was designed to feel authentic yet elevated, capturing the spirit of those who wear it and redefine it.